Institution Research
Production: Independent film studios
1)
Focus Features- Brokeback Mountain and Burn After Reading
Holdup Films- Girlhood
Metro-Goldwyn-Mayer (MGM)- Wizard of Oz and Skyfall
Warner Bros- The Dark Knight and Harry Potter
Distribution: Independent film distributors
1)
Scene one: Scene one focuses on how films create and work with the audience. Moreover, it talks about how the audience is the key feature of a film as it helps people to access or even escape from their lives. The importance of films is vital with everyone who watches them on the 'big screen' as it expresses many emotions to the viewer watching the film, emotions such as, inspiration or love. These expressions show how the film reflects on peoples lives. A director previously said "As a filmmaker, I know only too well that films do not exist for their own sakes... they only exist when they are being experienced by an audience." This quote shows how films are very much reliant on the audience as it has been built for them to enjoy and experience.
Scene two: Scene two focuses on the impacts of the films on audiences and the role of the distributor. The role of a distributor is not always easy as they have to look into many segments before promoting a film and deciding if it is worth the investment. There are many other substitutes other than watching a film and this can be seen as a challenge to distributors as their prime focus is gaining the attention of their audience to view their content. In addition, there has been rapid changes to digital in cinema have not resulted in a change in format but in succeeding 35mm presentation. The use of digital has changed the way that films (and up coming films) are released, promoted and consumed to the audience/consumer.
Scene three: In scene three, the main topic that this scene is about is the role of the distributor and what they do towards promoting an upcoming film The role of the distributor is to bring each and every up coming film to the market place,and this is done by:
Scene Four: Different countries have different film distributors and in the UK there are 6 film distributors which are:
Scene six: Scene six is about the distribution deal and how the distributor gets around picking the best possible way to deliver its deal/contract. Distributors sign a formal contract with the producer stating the rights they hold in respect to the title (in this case, film). This contract primarily is based on the rights to release the film in the country (the UK cinemas) and to promote the film in all type of media such as, print or via the internet (through advertisements.
Scene seven: In scene seven the rime focus is around 'planning the release'. The scene discusses how the distributor needs to be aware of the directors, casts and storyline potential in order to go fourth with signing on to be apart of the films production. Sometime, producers know what they are getting into and do not hesitate to sign the contract, however distributors mostly need to get to grips with the story-line, potential cast members and also the director in order to make a solid decision.
Scene eight: Scene eight is primarily about the what, when who and how to deliver the content to the consumers.
What kind of film is it- Can the film win awards nominations? Could the film lead to reviews of that weeks new releases? What certificate ill the film have?
When should it go out- Which films are other film distributors going to release during that week? Is the film for a holiday period? Are there any sporting event or big events taking place? These events can keep audiences entertained for weeks and so they my not want to leave the house to watch a new movie and rather watch the sports match.
Where should it go- The films created can be placed in cinemas across Ireland and the UK? They could send the film via hard drive or through satellite? This form of communication and transmission is known as DCPs.
How is the film going to be released- The distributors will plan out the entire budget on how the film is going to be released. This is where many of the releasing availabilities will come into account.
Scene nine: Scene nine is primarily about film marketing and how it functions towards production. If a film has not real good marketing to promote the film then there isn't going to be much people watching the film as the films promotion was set incorrectly or didn't attract the audiences attention like the planned to. Therefore, those who are in charge of the marketing side of the production such as the distributor, it is up to them to promote the film successfully in order to gain as much media attention and possibly attract a large amount of audience. Due to the current generation revolving consistently around technology, there should be the availability and vast amounts of advertisements and poster coverage on the film as a way to help promote the film to a wide audience and to raise its awareness.
Scene ten: This scene is primarily about distributors licensing films to exhibitors. Distributors should think, where should film go, how will the film achieve it maximum impact and which screens are most suitable. The exhibitors supply the screens and the distributor supply the film for the screens, to be viewed on.
2)
Distributor of Eternal Sunshine of the Spotless Mind: Focus Features
Distributor of Girlhood: Strand Releasing
Distributor of Drive: Icon Film Distribution
Distributor of Point Blank: Metro-Goldwyn-Mayer (MGM)
Distributor of Goodfellas: Warner Bros
3) How many cinemas did the each of the following film open in?
4) How much money did each film make?
Eternal Sunshine of the Spotless Mind-
Girlhood-
5) Who is the Curzon Artificial Eye and what do they do?
The Curzon Artificial Eye has been releasing "critically acclaimed films" since its foundation launch in 1976. They release fantastic films to the UK audiences from fantastic directors who produce them. They have released more Cannes Palme winners than any other UK distributor. Curzon has opened its doors to cinema fanatics since 1934 at the Curzom Mayfair and now has opened 11 cinemas nationwide. They have also made the possibility for home cinema entertainment, where people can watch the film at home when the film releases in the cinema.
6)
One thing that I have learned and will take on board with my media film from this trailer is the use of flashbacks to convey the storyline. This style of editing and directing was done really well as it contrasts what's about to happen and delivers the past events to the audience. This gives the audience a more engaging feel towards the film as they are eager to find out what happens next.
One thing that I will take on board with what I have learned from this trailer is the importance and the unique way in which this films delivers its dialogue in a conversation. The film creates immersive connections through the dialogue they express. Moreover, I would like to make my dialogue as effective as this trailer has done. This is because it creates a really great tone and connection to the audience through the conversation as if the audiences are passive observers of the entire conversation. This use of duologue will come effective when trying to convey and express emotional speech with the audience of my film's characters.
Exhibition: Arthouse cinemas
1) Electric Cinema- located on Kinds Road.
2) This cinema puts on mainly mainstream films such as Spectre, however it does put on Arthouse films such as 'Carol'. The three main films that are being shown this week are, Bridge of Spies,Carol and The Lady in the Van. One way that the Electric Cinema is different from other big chain cinemas is because of its appearance. This is because the Electric Cinema don't have ordinary seats for the public to sit on, but instead they have sofas as well as beds to comfort the audience and to allow them to experience the film as comfortability as they can.
3) The Electric Cinema seems to attract an older age group and not attract a younger audience such as teenagers. This is because arthouse films may not appeal to a younger audience and therefore, they are less likely to visit an arthouse cinema even when there is comfortable seats available. The website on the other had targets themselves to attract an older audience, however they are re-branding themselves to attract a younger audience.
A case study in independent film production: Film London and Microwave Film
1) Film London contributes mostly towards the media and in film. They help fund up-coming movies for aspiring film makers to help them become successful in the industry. They not only range entirely around film but also the following:
2) Microwave Film not only fund the projects that are short listed but also provide mentoring to up coming people. Moreover, they give development to the teams that they work with to help intensity their strengths. After this, 12 teams are then shot-listed and under-go intensive training at the Microschool along with exclusive mentoring and development funding. Finally, they will add to production funds and pay for the distribution funding for films.
3) London Calling allows people from all sorts of backgrounds and ethnicity to get specialised training and support for films. They award aspiring film makers £15,000 for making 5 short films along with this, they will receive training and mentoring as well as, match funding. A reason why this scheme as encouraged independent film making is because it allows people from different backgrounds the opportunity to become better at what they do and also it proves a financial incentive to those who may use it for their production. The use of awarding money is not used as an incentive but as a way for film makers to use that money to help better their films and projects and improve their production.
4)
- Focus Features- Eternal Sunshine of the Spotless Mind
- Holdup Films-Girlhood
- FilmDistrict- Drive
- Metro-Goldwyn-Mayer (MGM)- Point Blank
- Warner Bros- Goodfellas
2)
- Focus Theatres- The Theory of Everything, The Boxtrolls, Suffragette and Race
- Holdup Films- Parade, Acrobat and Beyond Apartheid
- FilmDistrict- Pompeii, Looper, Wer and Red Dawn
- Metro-Goldwyn-Mayer (MGM)- The Proud Ones, Executive Suit, The Band Wagon and Marching Along
- Warner Bros- Man of Steel, Godzilla, Harry Potter series, Lord of the Rings and Space Jam
3) Most Successful Movie releases for each institution:
Focus Features- Brokeback Mountain and Burn After Reading
Holdup Films- Girlhood
Metro-Goldwyn-Mayer (MGM)- Wizard of Oz and Skyfall
Warner Bros- The Dark Knight and Harry Potter
Distribution: Independent film distributors
1)
Scene one: Scene one focuses on how films create and work with the audience. Moreover, it talks about how the audience is the key feature of a film as it helps people to access or even escape from their lives. The importance of films is vital with everyone who watches them on the 'big screen' as it expresses many emotions to the viewer watching the film, emotions such as, inspiration or love. These expressions show how the film reflects on peoples lives. A director previously said "As a filmmaker, I know only too well that films do not exist for their own sakes... they only exist when they are being experienced by an audience." This quote shows how films are very much reliant on the audience as it has been built for them to enjoy and experience.
Scene two: Scene two focuses on the impacts of the films on audiences and the role of the distributor. The role of a distributor is not always easy as they have to look into many segments before promoting a film and deciding if it is worth the investment. There are many other substitutes other than watching a film and this can be seen as a challenge to distributors as their prime focus is gaining the attention of their audience to view their content. In addition, there has been rapid changes to digital in cinema have not resulted in a change in format but in succeeding 35mm presentation. The use of digital has changed the way that films (and up coming films) are released, promoted and consumed to the audience/consumer.
Scene three: In scene three, the main topic that this scene is about is the role of the distributor and what they do towards promoting an upcoming film The role of the distributor is to bring each and every up coming film to the market place,and this is done by:
- Taking in to consideration why consumer/public will go and see the content/film.
- Identifying the contents/film audience (who is more likely to be interested in watching the content).
- Being able to convert as much interest and attention to cinema visits.
- Persuading cinema operators (e.g. Vue or Odean) to play the film.
- Being able to develop plans and partnership to build awareness of the film.
The films are in fact 'product driven' which means that it is the produce, in this case, the film making people purchase cinema tickets. And therefore, it is up to the audience whether they will go watch a certain film or not.
Scene Four: Different countries have different film distributors and in the UK there are 6 film distributors which are:
- 20th Century Fox
- Warner Bros
- Paramount Pictures
- Lionsgate
- Walt Disney Studios Motion Pictures
- Universal Studios
- Parent Studio (who provide a continuous flow of new content)
- Third-part sales agent (this actors of behalf of the producer of the film/content).
- Studio or production company.
This scene goes on to talk about how larger studios are interested in investing in upcoming films and this investment can go towards production and even studio shooting. When investing into a high-budget film, the distributor would find ways in which money can be found and used during the production of the film. Moreover, the shear power and importance of a film festival is also stated. This is an event where distributors, directors and film distributors come to meet and view a short fraction of an up-coming film and this is where distributors can persuade and gain aid from those who can truly help out the production of a film. The film Festival allows critic to give opinions and feedback on the what they have seen and the outcome of this can generate big film companies.
Scene six: Scene six is about the distribution deal and how the distributor gets around picking the best possible way to deliver its deal/contract. Distributors sign a formal contract with the producer stating the rights they hold in respect to the title (in this case, film). This contract primarily is based on the rights to release the film in the country (the UK cinemas) and to promote the film in all type of media such as, print or via the internet (through advertisements.
Scene seven: In scene seven the rime focus is around 'planning the release'. The scene discusses how the distributor needs to be aware of the directors, casts and storyline potential in order to go fourth with signing on to be apart of the films production. Sometime, producers know what they are getting into and do not hesitate to sign the contract, however distributors mostly need to get to grips with the story-line, potential cast members and also the director in order to make a solid decision.
Scene eight: Scene eight is primarily about the what, when who and how to deliver the content to the consumers.
What kind of film is it- Can the film win awards nominations? Could the film lead to reviews of that weeks new releases? What certificate ill the film have?
When should it go out- Which films are other film distributors going to release during that week? Is the film for a holiday period? Are there any sporting event or big events taking place? These events can keep audiences entertained for weeks and so they my not want to leave the house to watch a new movie and rather watch the sports match.
Where should it go- The films created can be placed in cinemas across Ireland and the UK? They could send the film via hard drive or through satellite? This form of communication and transmission is known as DCPs.
How is the film going to be released- The distributors will plan out the entire budget on how the film is going to be released. This is where many of the releasing availabilities will come into account.
Scene nine: Scene nine is primarily about film marketing and how it functions towards production. If a film has not real good marketing to promote the film then there isn't going to be much people watching the film as the films promotion was set incorrectly or didn't attract the audiences attention like the planned to. Therefore, those who are in charge of the marketing side of the production such as the distributor, it is up to them to promote the film successfully in order to gain as much media attention and possibly attract a large amount of audience. Due to the current generation revolving consistently around technology, there should be the availability and vast amounts of advertisements and poster coverage on the film as a way to help promote the film to a wide audience and to raise its awareness.
Scene ten: This scene is primarily about distributors licensing films to exhibitors. Distributors should think, where should film go, how will the film achieve it maximum impact and which screens are most suitable. The exhibitors supply the screens and the distributor supply the film for the screens, to be viewed on.
2)
Distributor of Eternal Sunshine of the Spotless Mind: Focus Features
Distributor of Girlhood: Strand Releasing
Distributor of Drive: Icon Film Distribution
Distributor of Point Blank: Metro-Goldwyn-Mayer (MGM)
Distributor of Goodfellas: Warner Bros
3) How many cinemas did the each of the following film open in?
- Eternal Sunshine of the Spotless Mind: Opened in 1,353 theatres
- Girlhood: Opened in 5 theatres
- Drive: Opened in 2,886 theatres
- Point Blank: Opened in 37 theatres
- Goodfellas: Opened in 1,328 theatres
4) How much money did each film make?
Eternal Sunshine of the Spotless Mind-
- Budget: $20,000,000
- Gross: $70,000,000
- Profit: $50,000,000
Girlhood-
- Budget: N/A
- Gross: $60,000
- Profit: N/A
Drive-
- Budget: $15,000,000
- Gross: $76,200,000
- Profit: $61,200,000
Point Blank-
- Budget: $3,000,000
- Gross: $3,200,000
- Profit: $200,000
Goodfellas-
- Budget: $25,000,000
- Gross: $46,800,000
- Profit: $21,800,000
The Curzon Artificial Eye has been releasing "critically acclaimed films" since its foundation launch in 1976. They release fantastic films to the UK audiences from fantastic directors who produce them. They have released more Cannes Palme winners than any other UK distributor. Curzon has opened its doors to cinema fanatics since 1934 at the Curzom Mayfair and now has opened 11 cinemas nationwide. They have also made the possibility for home cinema entertainment, where people can watch the film at home when the film releases in the cinema.
6)
One thing that I will take forwards from viewing this trailer from the Curzon Artificial Eye Channel is the use of cinematic tone and fell that the trailer gives off. The style and visuals of the film seem very clear and crisp making the visuals of both the setting and the characters appear in more of a cinematic tone. Moreover, the colours that are contrasted to make the characters seem as f they are actually at that location was done effectively. I would like to do a similar style of colour that will reflect the character and the location in which the characters are in e.g. having a violet blue colour scheme as the background is set in a futuristic lab.
One thing that I have learned and will take on board with my media film from this trailer is the use of flashbacks to convey the storyline. This style of editing and directing was done really well as it contrasts what's about to happen and delivers the past events to the audience. This gives the audience a more engaging feel towards the film as they are eager to find out what happens next.
One thing that I will take on board with what I have learned from this trailer is the importance and the unique way in which this films delivers its dialogue in a conversation. The film creates immersive connections through the dialogue they express. Moreover, I would like to make my dialogue as effective as this trailer has done. This is because it creates a really great tone and connection to the audience through the conversation as if the audiences are passive observers of the entire conversation. This use of duologue will come effective when trying to convey and express emotional speech with the audience of my film's characters.
Exhibition: Arthouse cinemas
1) Electric Cinema- located on Kinds Road.
2) This cinema puts on mainly mainstream films such as Spectre, however it does put on Arthouse films such as 'Carol'. The three main films that are being shown this week are, Bridge of Spies,Carol and The Lady in the Van. One way that the Electric Cinema is different from other big chain cinemas is because of its appearance. This is because the Electric Cinema don't have ordinary seats for the public to sit on, but instead they have sofas as well as beds to comfort the audience and to allow them to experience the film as comfortability as they can.
3) The Electric Cinema seems to attract an older age group and not attract a younger audience such as teenagers. This is because arthouse films may not appeal to a younger audience and therefore, they are less likely to visit an arthouse cinema even when there is comfortable seats available. The website on the other had targets themselves to attract an older audience, however they are re-branding themselves to attract a younger audience.
A case study in independent film production: Film London and Microwave Film
1) Film London contributes mostly towards the media and in film. They help fund up-coming movies for aspiring film makers to help them become successful in the industry. They not only range entirely around film but also the following:
- Artists Film
- British Film Commission
- Business Development
- Growing Audiences
- Locations
- Production
- Film London brochure
- Showreel
- Careers
- Newsletters
- The Small Print
2) Microwave Film not only fund the projects that are short listed but also provide mentoring to up coming people. Moreover, they give development to the teams that they work with to help intensity their strengths. After this, 12 teams are then shot-listed and under-go intensive training at the Microschool along with exclusive mentoring and development funding. Finally, they will add to production funds and pay for the distribution funding for films.
3) London Calling allows people from all sorts of backgrounds and ethnicity to get specialised training and support for films. They award aspiring film makers £15,000 for making 5 short films along with this, they will receive training and mentoring as well as, match funding. A reason why this scheme as encouraged independent film making is because it allows people from different backgrounds the opportunity to become better at what they do and also it proves a financial incentive to those who may use it for their production. The use of awarding money is not used as an incentive but as a way for film makers to use that money to help better their films and projects and improve their production.
4)
Freestyle
My interpretation of the synopsis: Freestyle is about a man who is inspired to become greater in his talent; basketball. He encounters a competition held by an organisation. A representative of the competition organisation seeks potential in the man but further on, he encounters another group of potential candidates for the competition. The young man is determined to win the competition and beat the female opposition. However, during his journey to wining, he falls in love with the group leader of his basketball teams rival group.
This brief synopsis of the film fits into an Arthouse film as it brings a new and different style of genre to the usual cinema genre. This is because, current cinemas target a mainstream audience and this trailer seems to target a specific segment of that demographic. Arthouse cinema is best known to not attract a mainstream audience but a smaller percentage of them as they are interested in showing a different style of film and this film fits in to this category.
Target Audience: 13
This is because this film seems to be based around romance and therefore, it is not suitable for an audience younger that the age of 13 (could be PG 13) as this can put them off or they may not be interested in the romantic parts of this film. Furthermore, freestyle basketball is a sport that mostly teenagers (and over) mostly play and therefore, this film can attract a teenage audience.
This brief synopsis of the film fits into an Arthouse film as it brings a new and different style of genre to the usual cinema genre. This is because, current cinemas target a mainstream audience and this trailer seems to target a specific segment of that demographic. Arthouse cinema is best known to not attract a mainstream audience but a smaller percentage of them as they are interested in showing a different style of film and this film fits in to this category.
Target Audience: 13
This is because this film seems to be based around romance and therefore, it is not suitable for an audience younger that the age of 13 (could be PG 13) as this can put them off or they may not be interested in the romantic parts of this film. Furthermore, freestyle basketball is a sport that mostly teenagers (and over) mostly play and therefore, this film can attract a teenage audience.
Borrowed Time
My
interpretation of the synopsis: This film seems to be about a homeless boy who
seeks protection and guidance on what he should do to get better from his
current situation. His former friends have suggested that he’d sell drugs as a
way to receive quick money and so he does. However, when he tries to sell it
the customer doesn’t pay him and the boy gives up on this method. Finally, his
friend finds another way to help his friend, which is to break into an old man’s
house. The boy agrees to doing this job and when he does, he gets caught by the
old man. The old man threatens the young boy; however the boy sees potential in
the old man. The boy goes on a journey to change his and the old man’s life.
The boy’s friends feel betrayed by this as they wanted a share of the goods
that the boy was meant to steal and so they chase after him. The boy tries his
best to get the old man’s life back on track and also to improve his own.
One
reason why this is an Arthouse film is because this films seems to attract a
certain type of audience. Non-Arthouse films generally attract a wide audience
and this makes the cinema seem to be attracting a mainstream audience. This
film doesn’t seem to be attracting a mainstream audience, instead, its
attracting a certain segment of the public. The film is about a boy who is
homeless and this synopsis doesn’t seem to attract a wide audience and so it
would most likely attract a smaller audience which is what Arthouse films do.
Target
Audience: 15
I
would rate ‘Borrowed Time’ as 15 because in the trailer there seems to be strong
language that the characters will be using during this film. As a result, the
film wouldn’t be suitable for and audience younger than the age of 15.
Moreover, there is the use of drugs and a gun. These props don’t seem to be
right for the younger age group as these objects are not known to them.
Ill Manors
My
interpretation of the synopsis: This film seems to be about a young man who has
come under the influence of a crime lord who has corrupted the area in which
the young man is from. The young man seems to have no source of income coming
in and so he turns to crime. The crime lord gives the young man a job to do
which seems to be selling drugs to other people who live in a similar area. The
crime lord is seen to abuse and beat up other members of his gang and this
makes them turn out to be aggressive and abusive to one another. The young man
dislikes the decisions that the crime lord is doing and so he tries to persuade
his friends to rebel against the crime lord and put things right as he found
himself in a tricky situation and by overpowering the crime lord, will fix his
incomplete life.
This
film is an Arthouse film as it isn’t suitable for a mainstream audience.
Cinemas such as Vue and Odean put on films that are primarily targeted for
viewers in the ‘mainstream’ demographic. However, this film does not. A
mainstream audience is a selection of people in society who share and value
similar opinions on the product or idea they are viewing. This film seems to
counter that idea. People are not going to agree that this film is based on
truth and therefore, isn’t a mainstream film. This film is about youth culture
and the difficulties ‘some’ members go through in their day to day life. This
film seems to attract people who are from a different demographic rather than
the traditional mainstream audience. Arthouse films are designed to attract
certain members of society as the films they produce often connect with certain
audiences.
Target
Audience: 18
I
would give ‘Ill Manors’ a 18 age rating due to a lot of violence and drug
related activity. There was a lot of violence seen in this trailer as well as
some scenes showing graphical content (blood etc). Moreover, there were drugs
and guns used in this trailer. These are items in which a younger demographic aren’t
used to seeing, or are not associated with these type of things. Furthermore,
there seems to be prostitutes seen in this trailer which again doesn’t meet the
requirements for a younger age group.
5)
- A great story defines the audiences interest in the film they are watching. A great story is the base-point of a great film. Make the film's story unique and different from other films- make it stand out.
- Another thing I've learned is to focus less on a big cast or location but develop the story around central characters, characters that have a major effect on the story line as well as having an impact on the audience.
- If you create a story or film that is ready to show to an industry, be prepared to answer questions and accept to criticisms. Criticism is built into the production of producing a fantastic piece of art. If I learn from my mistakes and from the feedback that the viewers have given, this can ultimately lead to a better film/content.
- Know your audience from the beginning of the project. This is crucial as both the storyline and the film itself is trying to gain the attention from the audience and those two variables are equally important in making the audience interested. These two variables has a major link with the audience as the audience are the ones that are going to feel a connection and understand what is happening and that is why knowing the audience of your film is important at the beginning.
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